FRANKLIN AZZI

SINCE THE AGENCY’S CREATION IN PARIS IN 2006, FRANKLIN AZZI HAS ASSERTED ITS CREATIVE LIBERTY THROUGH MULTI-FACETED ARCHITECTURE AND INTERIOR DESIGN PROJECTS. EACH OF ITS PROJECTS IS THE RESULT OF A FAR-REACHING CONTEXTUAL DIALOGUE, BOTH RESPECTFUL OF THE PAST WHILE BEING FIRMLY GROUNDED IN ITS TIME, ITS TECHNOLOGY, AND ITS PURPOSES.

Part of the Nouvelle AOM consortium that was awarded the renovation of the Tour Montparnasse, the Parisian firm is tackling the major challenges of urban transformation. In addition to this massive undertaking, the firm is also involved in the Ilot Grenelle project: a new shopping neighbourhood in the heart of historic Paris, bringing together renewal and construction as well as housing and retail projects. Franklin Azzi was also responsible for setting up the Ecole des Beaux-Arts in the old Alstom factories in Nantes recently. The agency also works abroad, on the construction of the first Mama Shelter tower in Dubai for the AccorHotels group. In parallel to these large-scale projects, Franklin Azzi and Noémie Goddard, a partner of the architecture agency, continue to affirm their belief that it’s possible to create without there being a hierarchy of disciplines. Their interior design projects, for example, are a natural and complementary extension of their business, and serve as laboratories for research and experiments. Having begun his career by creating Bali Barret boutiques in Japan, Franklin Azzi has worked closely with fashion designers for over ten years. Jérôme Dreyfus, Christophe Lemaire and Editions M. R also called on him to design their architectural style. As did Isabel Marant, who he worked with for its international launch, designing the brand’s boutiques all the way from the United States to Asia, as well as in Europe and the UAE. At Roseanna’s new Paris location on Rue Froissart, we see his penchant for bringing together motley assortments. Rough concrete, plants, and silky textures come together to create a mosaic of colours and vibrations.

After working on Café Holiday for Atelier Franck Durand and before the new Maison Plisson in June, the Franklin Azzi agency drew inspiration from the industrial aesthetic of American diners for its redesign of the Blend restaurants’ (Beaumarchais, Charonne and Odéon) brand identity. To design these spaces, the agency remained faithful to the same methodology: comprehensive research on architectural references from different sources and eras to come up with a unique, basic form. Franklin Azzi is currently working on a project that summarises its overall vision combining exteriors and interiors, a villa in the heights of Saint-Tropez. This massive project enables the firm to meet the challenges of construction and to explore it at all levels, right down to that of the object. Through the variety of its projects, Franklin Azzi demonstrates its capacity to build spaces and create delicate experiences that match their geographical, economic and cultural contexts. By confronting different periods in history and different aesthetics, they free themselves from the rules and create a unique, ever-changing architectural style.