EPI 1959

SINCE BUSINESSMAN ALBERT DEBARGE AND JEAN CASTEL, A FAMOUR FIXTURE ON THE PARIS NIGHTLIFE SCENE, OPENED EPI IN THE 1960’S, IT QUICKLY BECAME A CAN’T-MISS DESTINATION AND A GREAT SUCCESS. SUMMER 1959: FROM PARIS TO SAINT-TROPEZ, EPI PLAGE WAS ON EVERYONE’S LIPS. PAMPELONNE WAS BECOMING A FAVORITE HOLIDAY SPOT FOR ALL THE CELEBRITIES, FROM SACHAR DISTEL TO AUDREY HEPBURN. AT THE HEART OF THE PHENOMENON WAS A LITTLE HOTEL - NOW CALLED EPI 1959 - WHERE REIGNED ALL THE ELEGANCE AND STYLE OF THAT GLORIOUS ERA. EPI 1959 IS LOCATED RIGHT ON THE PAMPELONNE BEACH, THE MOST FAMOUS BEACH OF THE GULF OF SAINT-TROPEZ.

EPI 1959 is not a typical hotel. With only 10 rooms, it almost feels like one is being handed the keys to a friend’s villa. The cabanas are intimate, even imperfect, but reflect a 1960s elegance just as when Hubert de Givenchy rented a cabana in Pampelonne. The scene of this paradise was set in particular by American landscaper Madison Cox, a plant virtuoso who designed some of the most beautiful gardens in the world, including the Majorelle garden in Marrakesh.

That’s summer’s fresh feel was the basis of the transition to EPI 1959, a rebirth and return to the Golden Age of Saint-Tropez. The restaurant, just a few steps from the sea, offers up Saint-Tropez of the 1960s, the simple elegance of cane chairs and hand-written menus, to the sound of tennis balls hitting clay, while cocktails are served pool-side. Under the Mediterranean sun, the Epi parasols create the perfect haven to enjoy crab legs, langoustine, or beautiful, fresh seasonal tomatoes.

The setting suggests a new kind of chic for those who feel no need to display their wealth: they prefer the pleasure of a white-sand beach where one can imagine Juliette Gréco’s voice floating over the waves, Picasso sipping a pastis on the terrace, and Jean- Paul Sartre debating existentialism in the cool shade of a parasol.